by Doug Green, Publisher, Telecom Reseller
SIP Print is a software voice recording product with no hardware or specialized cards. It is a complete departure from most options and uses no TDM or analog technology. The call setup and teardown is through SIP and the actual bits of data go through RTTP (real-time transport protocol). This enables telephony to be hung off of a network that might otherwise be used for data. What SIP Print does is listen to the network, identify a specific traffic and protocol that is related to a telephone call, capture and display the call, and send it by email or store it for later replay. Installation and upgrades are easy.
“All recording products available today take virtually the same approach,” says founding CEO Don Palmer, who was involved in voice recording companies in the mid-nineties. "They tap into the telephone lines, PRIs or trunks. We charge only by the platform provided by the manufacturer."
The much lower investment means the type of professional call recording that was once only affordable for larger enterprises is now available to SMBs.
“Consider an organization with 26 phones. Conventional recording companies are going to offer a 32-channel recorder and initial investment may run $30,000-$40,000. SIP Print charges by platform rather than user or trunk, so at this scale the user could have recording for $4995. At 60 phones it would be $7,495, up to a maximum of 150 for $19,000.”
Conventional approaches involve expensive equipment, cable and other physical elements which must be manufactured, transported, installed and physically managed for moves, adds and changes. In contrast an all-software approach is inexpensive to deliver, install, upgrade, use and manage.
“SIP Print cuts away at the old-style telephony approach,” says Jonathan Fuld, CTO, “where some upgrades are forklifts which are not only expensive but labor-intensive."
Some recording companies are offering VoIP solutions but they retain elements of past practices such as logger patches and other devices. With the SIP-based approach, recording occurs by capturing information from within the network.
Still early in the game, SIP Print is making friends fast. Novus is close to bringing it on as an offering, and the company is working with major OEMs.
Fuld says they are now focusing on distribution, targeting resellers and Interconnects. He thinks the product will be well-received because it’s priced to sell easily to the small enterprises many dealers focus on. “We are in the right place at the right time with the right price.”
More at sipprint.com.
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