Innovation creates profits, but sometimes inertia keeps us on the trodden path selling the same old products or becoming a me-too. This is not only financially bad but also boring. To stay focused on selling proprietary phone systems becomes like selling typewriters in the time of computers. It’s much more profitable and fun to step into the future.
IP is about new possibilities and opportunities. There is no money in selling boxes that people can buy off the Internet or in replicating an old phone system that still works. On the other side, the potential is huge. What about boosting customer profits by increasing their productivity and helping them improve some of their processes, empowering them to provide better customer service or something they couldn’t even dream of?
To see customer records during a call was always the dream of CTI but integration was not easy. Today with web-based software applications and XML it’s much easier to interact with the IT system.
Can you imagine a single receptionist opening the doors of a hundred branch offices? Would IP cameras at entrances make customers and employees feel safer? Wouldn’t retail businesses prefer to see people before they let them in? How about having the ability to check who enters and leaves branch offices at what time and keep a record for 3 months or a year?
Customers that get a lot of calls for tracking information, balances or other data could automate standard requests. What if the IP-PBX based on DID and account number could offer text-to -speech?
Would customers see value if you could perceivably accelerate throughput and guarantee better overall QOS and a balanced and managed WAN without adding more bandwidth? Why are you waiting for another person to sell them this solution?
Take a closer look at how much less competition you would have and how much more creative selling would be if you chose to sell solutions based on standards and vendor-independent components. The beauty of IP technology is that it provides wonderful building blocks. Most projects are easy to put together and you can get training on doing this from a distributor.
I believe that every telecom specialist will need to learn about Asterisk and SIP, and soon all projects will be centered on these standards. Why not get into this early on, become a leader in the field and earn the premium only leaders make?
Find a partner that can train and support you who has pre-selected the building blocks that work best. Your customers need your creativity and innovation – they are waiting for you!
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