If they don’t get it, they won’t buy it. You can’t sell what you don’t know.

You won't buy it if you don't get it. You can't sell what you don't know.

It is a familiar problem. Customers who don’t understand, and therefore don’t buy. Dealers and sales people who don’t get it, and won’t sell it.

The better the customer understands the technology, the more likely they are to acquire it.

The better your channel “gets it” the more they will sell it.

This is the goal of our EDUcast®: Educate the market.

EDUcasts solve the problem of the “I don’t know”, “what’s that” challenge that you face when offering the market a very fresh solution based on innovation. This process of customer education becomes paramount as data and IT networking professionals move into UC (Unified Communications) UC&C (Collaboration) and UCC&C (Cloud).

An EDUcast is an easy and effective method of educating and priming the market to make it easier to sell a complex product. If they don’t get it, they won’t buy it. You pick the topic. You develop the content. We can provide demographics and market insights. We then work with you on developing a good, easy to listen to script that you can present in a relaxed, enjoyable and high impact manner. You have options to record audio only, with video and to offer accompanying graphics. You have options to have us provide a moderator or other voices. We can provide the questions or you can. We can make the EDUcast a monolog or dialog, your choice. The goal is to educate the listener while generating listens (hits) for your sales effort. You have options on length, but we suggest ten to fifteen minutes. Average regular EDUcasts generate 415 listens.

An EDUcast is an easy and effective method of educating and priming the market to make it easier to sell a complex product. If they don't get it, they won't buy it.

The EDUcast will be promoted:

• Directly by broadcast email (13,000 readers)
• Featured EDUcast of the Week in The Sunday Report (13,000 readers)
• An ad in the print edition of the paper with a direct coded link to enable smart devices to click right to the EDUcasts (37,000 pre-qualified readers)
• Promoting of the EDUcast will include links to the customer’s home site

Long Term Value

The EDUcast will remain available to Telecom Reseller and iTunes readers and listeners indefinitely (so readers will be able to find the content even months after the initial launch).

The customer can also provide a link to the content from their website, and promote the content to their own customers. Packages begin at $2,450 for one EDUcast.

A package of four EDUcasts delivered in one year is $7500. Contact us for details: carole@usernews.com