David Byrd, CMO, ANPI  – dbyrd@anpi.com

Assuming the report Local Telephone Competition: Status as of December 31, 2012 By the Industry Analysis and Technology Division Wireline Competition Bureau is correct, VoIP for business represents just under 10% of all business access lines. This compares to a 37% penetration rate for consumers. While the number today is low overall, enterprises are expected to adopt VoIP at a CAGR of 15% through 2014 according to CTI Technology. This is due in large part because enterprises often have their own internal IP networks where they can manage packet priority and therefore the QoS of voice traffic. However, SMBs do not normally have the same level of infrastructure or internal telecom skills.

Adoption of VoIP by SMBs has been sluggish because of fears of poor quality and reliability. Moreover, if the business owner has first experimented with VoIP at home then he may not have realized the any significant cost savings. AT&T U-verse and Verizon do not try to compete with Vonage or Comcast with their voice pricing. When I was offered VoIP by AT&T, the cost savings was primarily in the reduction of taxes and fees or just a few dollars a month. This makes a SMB leery of the claims by other VoIP and SIP providers of savings up to 70%. As other SMBs adopt VoIP and begin to experience the actual quality, reliability and savings of VoIP, its adoption rate will improve. However, the best answer for both SMBs and enterprises to deploy VoIP based upon the SIP standard or SIP Trunking. This provides the best QoS, business continuity and feature set.

Wednesday I will be attending and speaking at IT Expo. IP Expo is a great opportunity to meet with others in our ecosystem. You can hear me on Wednesday on the Enterprise Program track with Audio Quality in VoIP:  Quo Vadis?

“There is a misconception that, because of the precipitous increase in mobile device usage, users are comfortable with the sub-par quality of current voice service quality.  Largely, that is a function of the false understanding that current quality is what’s available, and a lack of familiarity with what it possible – and already being deployed – with full HD voice. Anyone who has experienced and HD voice call will confirm the difference is nothing short of astonishing, and perhaps even more significant than the difference between SD and HD video.  So what’s inhibiting its adoption and use?  This session will discuss current trends in voice quality, why HD is a business benefit and not a nice-to-have, and why adoption will increase significantly in the next year.”

On Thursday, I will participate in a Town Hall meeting at 8:00 and discussing WebRTC at noon as part of the Ingate SIP Trunk – UC Seminars. I hope to see you in Miami.

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