A Comprehensive Platform That Enables Telecommunications Service Providers to Offer a Wide Range of Unified Communications Solutions
GAITHERSBURG, MD–(Marketwire – Oct 22, 2012) – BroadSoft, Inc. (NASDAQ: BSFT) today announced UC One — a comprehensive, open unified communications (UC) platform that combines all of the critical elements a telecommunications service provider requires to ensure rapid delivery of their unified communications solutions to the market segments they serve, including a single end-user interface, full mobility, open APIs and defined market offerings.
A 2012 Infonetics Research survey on enterprise plans for unified communications reveals that when choosing a UC solution, 71% of respondents view mobile device integration as “very important.” The survey adds that complexity has displaced cost as the leading barrier affecting UC deployment, a belief not helped by the fragmented landscape of service providers, as well as communications silos for voice, video, text and collaboration that inhibit employee productivity and mobility.
UC One removes this complexity by providing a single platform for service providers to design and introduce a comprehensive set of communications solutions for the market segments they serve, including microbusinesses, small and medium businesses, and large enterprises.
The UC One Platform integrates four key unified communications components:
- Intuitive user experience – Service providers can deliver a full UC experience that transforms the way enterprise end-users communicate by making voice, video, web collaboration, and instant messaging and presence available on a single interface that spans a user’s mobile devices.
- Mobile-ready - Rather than having to fine-tune UC services to be compatible with each mobile network and device, BroadSoft has architected UC One to easily integrate with mobile networks, whether 2G, 3G or 4G. Additionally, users can easily access all of their UC services from desk phones, laptops, smartphones and tablets, communicating they way they want, anytime, anywhere.
- Open platform – By leveraging BroadSoft Xtended — an ecosystem that encourages the interoperability and integration of BroadSoft’s communications solutions with third-party applications, devices and systems — UC One is positioned as the only “open” Unified Communications platform, enabling service providers to customize their UC offers by integrating with horizontal business process applications and unique vertical applications.
- Market-ready packages – Service providers are better positioned to spur rapid adoption of UC services with market-ready offerings that package, price, and promote Unified Communications services that address the specific communications needs of each customer segment they serve.
“While enterprises have stated a clear desire for service providers to extend their core offering beyond voice, many providers have been challenged by the complexity of trying to pull together multiple communications services into a single, market-ready offering,” said Michael Tessler, president and chief executive officer, BroadSoft. “With UC One, we believe service providers can deliver revenue-generating UC services from a single platform, in turn reimagining how end-users can interact and communicate across all devices and networks — from anywhere and at any time.”