Community Provides Information and Encourages Interaction on the Web and Social Networks
FRAMINGHAM, Mass.–(BUSINESS WIRE)–To provide an online destination for content and discussion related to business collaboration and communications, The CIO Collaboration Network is a destination for IT executives who can access content, share views, collaborate, and network with peers based on topics developed by the community manager and CIO Collaboration Network members. The site—which features specially produced articles, multimedia content, and commentary by the manager and members—also includes content from around the web. Forrester and The Harvard Business Review will produce content for the site that will appear along with articles from CIO and Network World.
The CIO Collaboration Network is a forum that brings to life Avaya’s tagline -“The Power of We”- by bringing together a community of IT executives with the right information and context for them to make better business decisions.
Earned, Paid, and Owned Media
With referrals from the CIO Executive Council—a community of strategic thought leaders who are passionate about driving the evolution of the IT profession—IT executives will be interviewed along with Avaya subject matter experts. The interviews will be conducted via the Internet with Avaya’s One Touch Video product as part of the technology marketing program.
Among the key topics are video, business, and mobile collaboration. To share discussion on those topics and primary research conducted on the CIO Collaboration Network, IDG will produce CIO Community Pulse guides. The research findings will also be detailed in Research Briefs. To aid Avaya sales professionals, IDG will create a summary of content in the site and provide tips on how Avaya sales can use the CIO Collaboration Network with their prospects and clients.
“The CIO Collaboration Network combines the power of earned, paid, and owned media,” said Ozzie Solares, senior manager, Global Brand Management, Avaya. “The information and social networking are a focal point for education and collaboration among peers: The Power of We.”
IDG’s Community Works at the Core of Avaya Network
IDG Community Works services produce “a social web activation” plan built around content and a dedicated community manager. Program components for the Avaya-sponsored, March-September 2012 CIO Collaboration Network, include: recruit bloggers to post articles related to site themes; establish Community Threading in several appropriate online communities to provide relevant content and tweets to draw visitors to www.ciocollaborationnetwork.com; and, connect the site to social networks such as LinkedIn, Twitter, and YouTube.
“The Avaya Community is one of the most comprehensive examples of Community Works,” said Charles Lee, senior vice president, Strategic Programs and Custom Solutions, IDG Strategic Marketing Services and IDG Enterprise, Strategic Content Services. “The production of multimedia content valued by IT buyers and prospects tied to extensive social outreach and curation and interaction is a powerful combination for B2B IT marketers.”
The community manager is Dave Michels who is an established commentator in the enterprise communications industry. Avaya is a global provider of business collaboration and communications solutions, providing unified communications, contact centers, networking and related services to companies of all sizes around the world.
Promotion and Metrics
A range of social outreach including Community Threading, influential bloggers, and executive IT moderators and contributors will attract visitors to the site. IDG will also promote the CIO Collaboration Network on CIO.com.
To highlight information of interest, a weekly newsletter will be sent to members who complete a brief registration form.
The six month program that supports Avaya’s technology marketing campaign “Power of We” will be measured by share of conversation around topics, social engagement, number of registrations, and site data such as page views per visit, visit duration, and repeat visits.
More at http://www.idg.com.