Cloud Technology Veteran Brings Strategic Leadership to Expanded Marketing Department
WARWICK, NY, May 14, 2012 (MARKETWIRE via COMTEX) — Warwick Valley Telephone Company, referred to as WVT Communications Group, the parent company of leading cloud communications pioneers, today announced the addition of William Birnie as Chief Marketing Officer, a newly created position. Mr. Birnie brings over twenty years of proven success in marketing (including hosted telephony customer acquisition & retention), sales, business development, and product management for B2B and B2C market segments. Birnie will lead the development and execution of marketing and communications strategies that support business and market share growth, while building brand equity and awareness.
Before joining WVT Communications Group, Birnie served as Vice President and General Manager of New Business Growth and Cloud Services for Panasonic and was responsible for its business communications product portfolio. Key responsibilities included the launch of cloud services and applications for small and medium businesses (SMB), full HD videoconferencing, IP PBX telephony, wired and wireless security solutions for home and business, Panasonic’s Android-based applications portfolio, and 4G/LTE enabled solutions. Mr. Birnie’s additional experience includes executive positions with Motorola, Lucent, and Comcast.
“We are very excited to have attracted someone of Bill’s caliber to the newly created position of Chief Marketing Officer. Not only does this appointment reflect our strong position in the Cloud Communications market, it also positions us to enhance our future growth prospects. Bringing in seasoned industry executives like Bill, with proven expertise in building successful businesses in cloud-based/B2B communications solutions, allows us to continue demonstrating WVT Communications Group’s commitment to building a world-class business and management team. We believe that Bill is ideally skilled to lead our expanding Marketing team,” said David Cuthbert, chief operating officer, WVT Communications Group.
“My first order of business is to continue driving the strong growth of our flagship brand, Alteva by growing its Channel Partner and Wholesale sectors,” said Birnie. “As the hosted Unified Communications partner of choice for businesses, Alteva already has a strong footprint in the channel community. I plan to implement strategies that strengthen the relationships with current resellers and recruit new partners by demonstrating our commitment to providing the best solutions, programs and support.”
More at www.wvtcg.com