SANTA CRUZ, Calif., Apr 02, 2012 (BUSINESS WIRE) — Plantronics, Inc. today announced that Marilyn Mersereau has joined the company as chief marketing officer to lead brand, marketing and communications initiatives. Mersereau brings to Plantronics a background in both enterprise and consumer marketing, which will help the company significantly expand its opportunity with Unified Communications.
“With impressive experience applying enterprise, consumer and market insights to bring new energy and impact to global brands, we know Marilyn will be a strong complement to our executive team,” said Ken Kannappan, president and CEO, Plantronics. “We’re confident that her proven expertise in enterprise communications will map well to our vision for Plantronics and that her collaborative approach will be complementary to our culture of smarter working.”
“Plantronics is one of those unique companies with both a rich history and an incredible ability to consistently break new ground in the audio experience,” said Mersereau. “I’m very enthusiastic about the opportunity to work at a company with such a highly respected brand that touches millions of people every day.”
With more than 25 years of experience, including more than nine years at Cisco Systems and eight years at IBM, Mersereau has demonstrated a proven capacity to drive broad corporate marketing initiatives for multi-billion dollar technology companies, particularly in the area of Unified Communications.
As senior vice president of Corporate Marketing at Cisco, Mersereau was a driving force in the global brand transformation that repositioned the company from a routing and switching company to an end-to-end solution provider with the “Welcome to the Human Network” campaign. Also during her time at Cisco, she and her team successfully launched the UNIFIED COMMUNICATIONS product set featuring Telepresence, Webex, and Cisco’s telephony line-up. This portfolio of products is the basis of how employees of large enterprises collaborate internally and externally. She also promoted the consumer aspects of Cisco’s business, specifically home networking, video cameras and video conferencing. While at IBM, she led the world-class team that transformed the company’s brand through the IBM e-Business campaign.
Mersereau was most recently CMO at C3 Energy Management, a leading provider of energy and emissions management software solutions founded by Tom Siebel. Prior to the technology world, Mersereau established an impressive background in international marketing and successfully traversed the business-to-business and business-to-consumer markets for widely recognized food and beverage companies including Coca-Cola and Burger King International. Over the course of her successful career, she has held global responsibilities across communications disciplines, including advertising and media, web and event marketing, social media and brand stewardship.
More at www.plantronics.com